https://www.marisarando.com/portraiture-wells daily 1.0 2024-04-29 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679175936166-7OFLBO82ZFTDE0SBWCAO/portraiture-82.65.9_PS2.jpg Work - Why Square https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679175936166-7OFLBO82ZFTDE0SBWCAO/portraiture-82.65.9_PS2.jpg Work - Why Square https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679499426250-SVG6UWZO40Y9M5B1PQT2/Screenshot+2023-03-18+at+5.44.52+PM.png Work - Square: Why Square web page Authored the marketing brief, outlined the content strategy, and wrote the copy for one of our highest performing pages, Why Square. Results: Prospective sellers who viewed the Why Square page are more than twice as likely to convert (ToF) within 24 hours than those who did not (5.7% vs. 2.6%), and are between 3-4x more likely to convert within a month of their first visit to Square’s ecosystem (8.4% vs. 2.7%). Once converted (ToF), sellers who viewed Why Square prior to conversion are twice as likely to reach a BoF event (59% vs. 26%) compared to those who did not. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679175506430-LH7VKTVJ03C7ABSFOEBR/portraiture-82.65.2_PS2.jpg Work - Square: Shoppable Testimonials Pitched the idea of shoppable testimonials with my design partner and produced this first of (what would be) many campaigns. Secured the budget, helped write/edit the video script, and was a part of on-site production. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679179094966-EBUIKEB79HI41BIXVTCU/portraiture-82.65.133_PS2.jpg Work - Square: 2021 Brand Campaign Helped with copywriting for web and video for Square’s 2021 Brand campaign. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1686674108421-FCSIR304ZNGEMSUBVJQE/zine.jpeg Work - NFT Article: Foster / Metalabel Zine Wrote an article for this zine on the future of collaborative / decentralized media called ‘The Revolution May Not Be Televised, But There Will Be Media’. The zine was sold as a digital print and an NFT for which I earned fixed pay and royalties. Read for free here. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679176261837-MEN77TYNIJM3ZF6C89E8/portraiture-82.65.366_PS2.jpg Work - Pact Collective: Web3 Launch Lead a web3 pivot strategy for the nonprofit I started, Pact Collective, and fundraised nearly 12 ETH from our manifesto with no formal promotion or paid advertising spend. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679498719645-TWXD1Q1XCDD94MQ8C6TU/image.gif Work - Square: Verticalized Homepage This is the latest of the many homepage refresh/tests we’ve shipped. I wrote the copy, and was involved in the end-to-end content strategy that included user testing and market research. Results: 52%↑ (stat-sig) in Contact sales CTAs across all pages across the public web and a corresponding 71%↑ (stat-sig) in lead form submissions. 9.6%↑(stat-sig) in Signups across all pages and 9.7% (stat-sig) in Square ToFs (events like activations, free trials, accounts created). ~7% drop in exit rate https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679499192648-RBVAWP3NW442LNHSVASP/HP.png Work - Square: Homepage Creative Tests These are designs of each module and different vertical/test variants. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1686674734715-M6FWHG827ZGEPFPDEXN3/Landing+Page+v2.png Work - Skyteller: Homepage Content Strategy + Writing Did marketing consulting work for crypto off-ramp product Skyteller to map overall marketing and social media strategy which included a refresh of its homepage. The simplifying of the message, highlighting of value props and other changes led to a significant increase in conversion. Find the old page content here. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679175828723-GXWT20062ZGWNTC3DITS/portraiture-82.65.66_PS2.jpg Work - Square: Pricing Page We completely reimagined the Square pricing page from the longstanding previous version that was confusing and had little engagement - to one that had clear frameworks for finding products by pricing. Results (all stat sig): +215% in clicks to Get started from old page +12% in Same Day Square Tofs +6% lift in Square Tofs overall https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679180272161-UFW8W8NGT6IKOI4P7OSG/Screenshot+2023-03-18+at+6.57.37+PM.png Work - Square for Retail: Launch video I wrote the script for this Square for Retail launch video “Smooth Selling” back in 2019. As of 2023, it is still the hero of their main product page. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1680234533613-J1CJUBX4JOGRKR3FZ9IP/Screen+Shot+2023-03-30+at+11.44.42+PM.png Work - Pact Collective: Web3 Education & Events We at Pact created an educational workshop series to educate people about the power of web3 through current and relevant issues - having web3 experts speak alongside local activists. Our first event was a conversation between the well-known community organizer Dean Spade (author of Mutual Aid), web3 leftist podcast host the Blockchain Socialist, and local activist / congressional candidate Paperboy the Prince. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679177567351-HY4D18W6XA6SKQV9K2SV/portraiture-82.65.173_PS2.jpg Work - Square Assistant: Feature Launch I was interim Product Marketing Manager for this launch, helping strategize and create all of the go-to-market deliverables which included; in-product language (a smart chatbot), app store updates/copy, campaign landing page, product landing page, and Instagram posts/ads. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1690813495440-OL0W73GA5CT7BVGW0HUS/Screenshot+2023-07-31+at+10.14.35+AM.png Work - Gitcoin: UX updates, Manager I worked with public goods funder, Gitcoin, to reimagine their Manager and Builder experiences. In these screens, I updated their jargon-heavy product copy to read more like value-driven marketing copy since the user has not yet started their journey in the product. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679179857928-ZJWCHAYN0V11A8YBWQHZ/portraiture-82.65.5_PS2.jpg Work - Breadchain: Content I joined Breadchain in October of 2021 to help aid in its vision to help impactful, post-capitalist projects thrive with blockchain tools. This was the first of two articles I wrote on the power of blockchains to serve mutual aid. It helped us passively raise almost 2 ETH between 20+ supporters. The second article I wrote, also on politics and tech, is about Dual Power, or revolution building, via technology. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679179648056-KZZ2RZH64VEOQOWPI55W/portraiture-82.65.465_PS2.jpg Work - Square: Iternational Launches (France + Spain) Worked with international partners to obtain market-specific insights to create the homepage content strategy and write the copy for our international launch in France, and in Spain https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1714419586722-9U9GN2RI98AOA1IYO5YO/Palestinians-Protest-and-Riot-During-First-Intifada-GettyImages-542373892-Photo-by-Patrick-ROBERT_Sygma-via-Getty-Images.jpg.optimal.jpg Work - Research: From Independence to Dispossession: The Transformation of Palestinian Labour under the British Mandate This is a research paper I wrote during my Master’s in Labour Policy program outlining the systematic disempowerment of Palestinian workers under the British Mandate (in collaboration with the Zionist organization) in the years leading up to the establishment of Israel. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1680234617681-3QJFX6FHOCTJ99YJLWJG/Screen+Shot+2023-03-30+at+11.50.06+PM.png Work - Breadchain Cooperative: Web copy Breadchain Cooperative recently launched its website to advertise its staking application for the $BREAD token. I worked closely with the team to outline value props and other core selling points for potential stakers. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679178427010-29VCSSIQ2PR2JS0J44GP/portraiture-82.65.454_PS2.jpg Work - Papertree: Launch Papertree is a company I started with my-cofounder at the end of 2022. For it I am responsible for all marketing messaging, materials, outreach and lead gen. Our value propositions (while continuing to evolve) are informed directly by customer feedback and user research. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679178485146-CAUXOADTYCWA1TXCO14G/portraiture-82.65.447_PS1.jpg Work - Yelp: Yelp Ads Onboarding I worked with Yelp’s growth team to help plan and do the content strategy/copywriting for the launch of our in-product onboarding module. With learnings from user interviews and looking at inbound call data, it was clear sellers wanted guidance on what to do next after signing up for Yelp Ads. We created this module with the most valuable next steps for driving LTV to retain and support customers. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1690813548659-HML45H4F3W9DMCMPOXJU/Screenshot+2023-07-31+at+10.12.09+AM.png Work - Resource: Pitchdeck I worked with mutual credit protocol, Resource, to help shape a compelling and data-backed narrative on why their work is in high demand for them to share with investors for fundraising. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1690813551905-JDYAHLE7VP9KSL1PV85H/Screenshot+2023-07-31+at+10.11.40+AM.png Work - Resource: Audience Personas I worked with mutual credit protocol, Resource to help identify 3 core audiences for partnership, fundraising, and customers. This is a screenshot of the “nonprofit partner” audience details that include real potential audience targets, demographics/psychographics, and strategies for selling. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679586366241-IG70RD1PRTOIV1N89JNU/PPP.gif Work - Square for Restaurants: PPP Relief Here is the UX and writing examples from the Restaurants Revitalization Fund described in the previous slide. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679177994505-577TTNB9BX775NBUXBOS/portraiture-82.65.79_PS2.jpg Work - Square: COVID Seller Stories Campaign When the pandemic hit, us and our sellers were scared. We wanted to create a campaign that spoke to the resilience of small businesses during the pandemic and honored all the work they were doing in their communities in a way that was tonally appropriate. We shot this black and white, lower production campaign to communicate the raw/realness of the time. I wrote the campaign webpage copy and helped with creative/art direction. PR Daily wrote an article on the campaign - showcasing it as an example of how other brands should be marketing during this time. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679179726446-V9EX18HADPFV8MSVTR4N/Screenshot+2023-03-18+at+6.44.02+PM.png Work - Square for Restaurants: PPP Relief The American Rescue Plan includes the Restaurant Revitalization Fund (RRF), a $28.6B fund for monetary awards to food and beverage businesses who sustained financial losses due to COVID-19. To support RRF applications and the distribution of funds, the Small Business Administration (SBA) invited Square to partner. This is the social media announcement. We had less than 3 weeks to design and build this entire user experience. I helped architect the content strategy and wrote all of the UX copy. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679176295485-XQ106N5E4NU7L0QPY24M/portraiture-82.65.379_PS1-toned.jpg Work - Pact Collective: PR and Press I have secured media placements for Pact across multiple media outlets with varying audiences. CoinTelegraph Magazine CoinDesk (depicted) Morning Brew Fox Magazine Field Mag Input Mag https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1690813497005-X01Y6W4MNEV4ZMZD437F/Screenshot+2023-07-31+at+10.15.10+AM.png Work - Gitcoin: UX updates, Builder I worked with public goods funder, Gitcoin, to reimagine their Builder and Manager experiences. Here, I shortened their project creation flow on Builder by about 3 screens, making the steps clear, concise and contextual. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679180212065-68977NICJ7PSCAYRUMED/pos.gif Work - Square for Retail: 2019 New App Re-Launch Square for Retail originally launched its app in 2017, and after months of learning and insights realized it needed to reimagine a lot of the core elements. After months of user research and prototyping, we relaunched the new app in 2019. I worked with product design to reimagine the UX and write in-product copy. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679180217596-HNT9RJ9JOEZXAZJQMQNC/email.png Work - Square for Retail: 2019 New App Re-Launch This is the email companion that notified existing customers of the new app. I worked on the content strategy and copy for this email, along with other owned channel announcements. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679179704159-COFY6RR3UZGG85FF80TY/New+Photo+Upload+Upsell+%283%29.png Work - Yelp: In-Product Growth I worked with Yelp’s growth team to help plan and do the content strategy/copywriting for the launch of our in-product Ads promotion. Yelp Ads had recently launched a feature that allows you to customize the photo shown in your ad. We decided to use this feature to upsell ads at a relevant point in a seller’s journey - when they were uploading photos for their page. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1685537589717-4AG0D8UUHU7I5YCMMZAB/onboarding.gif Work - Square general onboarding flow Thousands of sellers onboard with Square each month. We completely reimagined this flow; cutting over 10 steps down to roughly 5, brought in more product/pricing education, updated the visuals from illustration to photography to match the site aesthetic, added more encouraging, upbeat language to move users along their journey, and included more language to reach upmarket sellers as Square's business goals are changing to target this audience. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679498926349-BQT3SL6J7XX9F15F8TAD/Screenshot+2023-03-22+at+11.28.07+AM.png Work - HelpStay: Website Relaunch I worked side-by-side with the CEO on the startup HelpStay to make their site more credible, enticing, and navigable from its previous version. I re-mapped the site, wrote copy, and instituted features like reviews and recommended stays to give the site peer credibility and drive growth. As of 2023 the site experience is the same as we designed back in 2018. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679589172127-CPWP6OMIFYXMD0M57QBT/Retail+UX.png Work - Square for Retail: Freemium Launch In June of 2020 Square for Retail launched a Freemium version of its product to drive higher adoption. I helped write copy for all of the launch materials including email growth/cross-sell campaigns (depicted above). https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679587576893-ZGW2E4EGUWDORJQVHLGB/Square+for+Retail+emails.png Work - Square for Retail: Freemium Launch In June of 2020 Square for Retail launched a Freemium version of its product to drive higher adoption. I helped write copy for all of the launch materials including email growth/cross-sell campaigns (depicted above). https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679629627898-6HW67W3MLOCU4NI4XJFW/Screenshot+2023-03-23+at+12.09.09+PM.png Work - Square: Homepage Research Lead a research report that shared insights from market research, user research, and owned data to inform Square’s 2022 homepage strategy. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679629648966-3NTKF0Y78IR4055PTJ4Q/Screenshot+2023-03-23+at+12.09.01+PM.png Work - Square: Homepage Research The first page of this 70+ slide research report, highlighting the reach and importance of Square’s homepage in Sales conversion. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679629652156-XAJ0AM6JMONDRYX9XZ4B/Screenshot+2023-03-23+at+12.08.21+PM.png Work - Square: Homepage Research These are the participants I helped interview for this research study. Direct quotes and video clips were used to validate our takeaways and suggestions following the report. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1680234530458-R6J5FKTTGU1RN604M8QV/Screen+Shot+2023-03-30+at+11.44.10+PM.png Work - Pact Collective: Fundraising Before making the switch to web3, Pact was a fundraising engine for local grassroots organizations during the pandemic. We ran monthly fundraisers all through Instagram, raising over $15K in microdonations for organizations small organizing groups nationally. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1679630443815-IE9BYEHS020FJZKZGS1D/Screenshot+2023-03-23+at+9.24.41+PM.png Work - Square: Homepage Test In Q4 2021 Square reoriented its brand strategy to categorize products by capability. We designed this module accordingly, against the control that only highlighted 3 of Square’s products in an attempt to drive click-through to more products across Square. Results: +288% in MQLs between the test & control groups +10% lift in product page views from the Homepage +7.55% lift in meaningful visits overall with +10.5% lift in visitors scrolling 25% of the page. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1685537609589-K7LRO58F9F1BEIY39FMV/Screen+Shot+2022-10-25+at+4.57.10+PM.png Work - Country error message This page pops up when sellers try to explore products for countries Square doesn’t serve. An example of trying to apply positive language to what is otherwise a not great UX. https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1685537716298-TL7R17BLWARYH4SY0D8A/Screen+Shot+2023-05-31+at+8.54.46+AM.png Work - Financial Literacy Hackathon project Our team put together a proposal for what in-product financial literacy could look like at Square during a 2020 hackathon and won! See full presentation here. https://www.marisarando.com/human-nature-wells daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457113279941-A1CRP6J19GVEW72VBGDN/man-nature-82.65.227_PS2.jpg Growth marketing - Sable Fusce odio velit, rutrum vitae velit vitae, dignissim varius neque. Donec nec justo sed mi ultrices suscipit. Phasellus at arcu arcu. In non vestibulum magna. Morbi eu tempor. https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457113279954-5ON9WM0ZV4PCRHXP8MZO/man-nature-82.65.340_PS2.jpg Growth marketing - The Shed Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam tempor eleifend diam, nec rutrum turpis gravida at. https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457123294241-020YTEUPKBS81FMT6B58/man-nature-82.65.102_PS2-top.jpg Growth marketing - Reflections Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam tempor eleifend diam, nec rutrum turpis gravida at. Sed viverra suscipit mi, consequat leo tristique sed. Proin vestibulum egestas metus in convallis. Nunc non massa quis libero mattis sollicitudin eget. https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457122527761-TZ5BDSG7WS9NSRA9NS8D/man-nature-82.65.2256_PS1.jpg Growth marketing - Flight Sed viverra suscipit, eget consequat leo tristique sed. Proin vestibulum convallis egestas metus in. Nunc non massa quis libero mattis sollicitudin mi. https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457113453842-MY9KGAH4EV6UL5Y8UU3W/man-nature-82.65.26_PS2.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457122571151-I9P6YTZ3EJUG59TGBU8A/man-nature-82.65.404_PS2.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457113545553-OR4I4HI4B1A5FW9GFK64/man-nature-82.65.283_PS2.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457113459029-NLJ0IHCN78T88I2RVHZO/man-nature-82.65.353_PS1.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457123087416-IZMF9FIRHIR3AKDW29GS/man-nature-82.65.220_PS2.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457123294247-6OB4FMNDC5TCQWFII9NI/man-nature-82.65.102_PS2-bottom.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457122485911-F5MHHQ9ASK25B0GWGGDP/man-nature-82.65.112_PS2.jpg Growth marketing https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457123152800-FM1JEQ741X029EF3RVYO/man-nature-82.65.277_PS2.jpg Growth marketing https://www.marisarando.com/web-strategy daily 0.75 2023-03-06 https://www.marisarando.com/palestine daily 0.75 2024-04-29 https://www.marisarando.com/palestine/palestine monthly 0.5 2024-04-29 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/5a3dc83b-5f2a-4fce-8a52-f3f59e93c920/Screenshot+2024-04-29+at+21.52.22.png The Transformation of Palestinian Labour under the British Mandate - From Independence to Dispossession: The Transformation of Palestinian Labour under the British Mandate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marisarando.com/aboutmarisa daily 0.75 2023-03-03 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574693491015-LSC003N8ID2VLDMQ59NS/pic2.jpg About https://www.marisarando.com/yelp-wifi-launch daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529438249109-PNEN6L164FO44ZJQT8RL/Screen+Shot+2018-06-19+at+10.15.31+AM.png Yelp WiFi: Product Launch https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529428569411-U6RWLDCBVJSE9LRAY253/Screen+Shot+2018-06-19+at+10.15.31+AM.png Yelp WiFi: Product Launch https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529428402407-3DZ4KHCCAEHJYCPEMJVY/Screen+Shot+2018-06-19+at+10.12.50+AM.png Yelp WiFi: Product Launch https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529361546773-ZWPET5ZPNRH26BMS4K0H/Screen+Shot+2018-06-18+at+3.38.12+PM.png Yelp WiFi: Product Launch https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529361931456-0IM7H4HN9A5N7KB15HGZ/Screen+Shot+2018-06-18+at+3.44.48+PM.png Yelp WiFi: Product Launch https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529362038540-L4RPJDZ1Y1SAV9A7RRQT/image-asset.png Yelp WiFi: Product Launch https://www.marisarando.com/yelp-content-marketing daily 0.75 2019-11-22 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529435945904-Q03WHYTNDZ99G8TRSD9Y/Screen+Shot+2018-06-19+at+12.06.51+PM.png Yelp: Content Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529435395465-F7AAUBJVS7MDDTCHKR2Y/Screen+Shot+2018-06-19+at+12.06.51+PM.png Yelp: Content Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529435414234-BMJU42UNX69U8AFSP4WC/Screen+Shot+2018-06-19+at+12.09.32+PM.png Yelp: Content Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529435669848-QUMSP78454OOW0T9COXW/Screen+Shot+2018-06-19+at+12.13.48+PM.png Yelp: Content Marketing https://www.marisarando.com/npr-social-media daily 0.75 2019-11-22 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529438066196-E5B4NG831P5S30IXOOPA/Screen+Shot+2018-06-19+at+12.54.07+PM.png NPR: Social Media https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529437399987-WEXOYS7K0AYJ8HVJIV52/Screen+Shot+2018-06-19+at+12.42.56+PM.png NPR: Social Media https://www.marisarando.com/yelp-direct-mail daily 0.75 2019-11-21 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529357265430-1EWES6VRRR8U7XFZN6RP/Screen+Shot+2018-06-18+at+2.12.05+PM.png Yelp: Direct Mail https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529356477936-FIVZV48E69P4I0YQ0IWW/Screen+Shot+2018-06-18+at+2.12.05+PM.png Yelp: Direct Mail https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529356688774-8IHB8E5KFMRXY4NPSKEH/Screen+Shot+2018-06-18+at+1.59.22+PM.png Yelp: Direct Mail https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529356847358-IJNB31RT4KO6A3XAACEU/Screen+Shot+2018-06-18+at+2.20.09+PM.png Yelp: Direct Mail https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529356705213-CFQ13MK5PNL4GGDIFWCB/Screen+Shot+2018-06-18+at+2.00.58+PM.png Yelp: Direct Mail https://www.marisarando.com/bloc-market-research daily 0.75 2019-11-22 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529437889309-62MPRQY8Y3SIHTUES47S/Screen+Shot+2018-06-19+at+12.49.53+PM.png Bloc: Market Research https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529437835863-QIFO0ZNN922A5V5MK7QB/Screen+Shot+2018-06-19+at+12.49.53+PM.png Bloc: Market Research https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529437594273-F3PVVXOE0ML87PGBCJ14/Screen+Shot+2018-06-19+at+12.45.27+PM.png Bloc: Market Research https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529437711418-J0P4D38F6BLB11QE3NSS/Screen+Shot+2018-06-19+at+12.45.40+PM.png Bloc: Market Research https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529437573245-8PERX1QB600YXG4FWOHE/Screen+Shot+2018-06-19+at+12.45.50+PM.png Bloc: Market Research https://www.marisarando.com/yelp-in-product-growth daily 0.75 2019-11-21 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529360570123-Q33VR7AAZJ9PN3489TX2/Screen+Shot+2018-06-18+at+3.08.04+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529359717215-VS5QIVKTINCL0J9UU5DP/Screen+Shot+2018-06-18+at+3.08.17+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1531779228834-JB96R6CZ1P2J2MHBVMWD/Screen+Shot+2018-07-16+at+3.13.07+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529359744494-CVFPI7CQCNGC0YSEEOU4/Screen+Shot+2018-06-18+at+3.08.04+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529611980847-M8LI7QWMHBU9YE7L658J/Screen+Shot+2018-06-21+at+1.12.08+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1530503017271-8I4APP6Q0W9T7FFA6RDR/advertiser+onboading+.gif Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529357327195-CMQKI4RCR67JLEPG7ANX/Screen+Shot+2018-04-25+at+4.43.50+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529357347165-N4GSIXEW9CHF5X60Y5L8/Screen+Shot+2018-06-17+at+5.54.25+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529612270494-5QCLFI83EC6UUHTNQURH/Screen+Shot+2018-06-21+at+1.15.20+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529612284366-CJC0V10FXAAL36ZLEQNN/Screen+Shot+2018-06-21+at+1.15.37+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529360395200-IBQBZFFQF8J3RP76GLVX/Screen+Shot+2018-06-18+at+3.15.38+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529360401332-KAH7OXVBKBKQI0GO78TF/Screen+Shot+2018-06-18+at+3.15.15+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529360407623-FURBVWQYDM5BFDGTY8LY/Screen+Shot+2018-06-18+at+3.16.59+PM.png Yelp: In-Product Growth https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529427570964-6P87PYU57U321ZGAXSNJ/Screen+Shot+2018-06-19+at+9.21.25+AM.png Yelp: In-Product Growth https://www.marisarando.com/helpstay-content-strategy daily 0.75 2019-11-22 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529436866736-2UBL1LZXP2KRLQEO2I4E/Screen+Shot+2018-06-19+at+12.23.13+PM.png HelpStay: Content Strategy https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529436228452-AGPH48LO0UB87ITRN909/Screen+Shot+2018-06-19+at+12.23.13+PM.png HelpStay: Content Strategy https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529436406062-7IUU2VHJRURPYU64LZA5/Screen+Shot+2018-06-19+at+12.24.47+PM.png HelpStay: Content Strategy https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529436423834-9PUQ2EEBTBF5Z8D82KZV/Screen+Shot+2018-06-19+at+12.25.11+PM.png HelpStay: Content Strategy https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529436730876-0DT588VHTBHCWOZCE5TG/Screen+Shot+2018-06-19+at+12.31.13+PM.png HelpStay: Content Strategy https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1529436768428-8VLFIE8H2COT10UR7VKS/Screen+Shot+2018-06-19+at+12.31.34+PM.png HelpStay: Content Strategy https://www.marisarando.com/yelp-email-marketing daily 0.75 2019-11-21 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537862657884-KC4AGB20KP1BFFP6OXLM/Screen+Shot+2018-09-12+at+11.43.36+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537814093485-QWRNFTACVHT2QVSAR98P/image-asset.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537813492201-P7T6LYN3EB57VC4TMCQC/Screen+Shot+2018-09-12+at+11.45.57+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537813515418-KOY0DMX0X4AFP74DQLJD/Screen+Shot+2018-09-12+at+11.43.36+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537812616137-EMC4O3I224DTEAH91DR1/Screen+Shot+2018-09-24+at+11.09.04+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537812669104-3LUJS9CS1CHL9Z8RWJS8/Screen+Shot+2018-09-24+at+11.09.27+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537816380091-5WQ21K5W06I6EGG1P1BA/Screen+Shot+2018-09-24+at+12.11.36+PM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537816501383-YNLZAGTI249TMBYK0FV2/Screen+Shot+2018-09-12+at+1.05.44+PM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537816851591-DSDXJUVEUX83UXIY2H3M/Screen+Shot+2018-09-24+at+11.53.53+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537816866409-F7PEEE4MJ1NQTDHH1AJC/Screen+Shot+2018-08-29+at+10.46.03+AM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537817413312-1IMNTB477ZIYXP6CTRJV/Screen+Shot+2018-09-24+at+12.25.52+PM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537817436151-5DRKW1BU0FND5BY86IV2/Screen+Shot+2018-09-24+at+12.26.02+PM.png Yelp: Email Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1537813047651-GQG42U9V1DYADY7KD3UI/Screen%2BShot%2B2018-06-19%2Bat%2B11.44.31%2BAM.png Yelp: Email Marketing https://www.marisarando.com/new-page daily 0.75 2019-12-03 https://www.marisarando.com/square-email-marketing daily 0.75 2019-11-25 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574534294735-ETDRRH8S12DO7IU0J6DI/Screen+Shot+2019-11-23+at+6.33.22+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574532296556-SRXIRLOK5AO96TCCHYHZ/Screen+Shot+2019-08-12+at+2.47.49+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574532126381-6YQWZ9R04E1BOM8PFFID/Screen+Shot+2019-08-12+at+2.48.31+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574533083068-Q3IDRTGXF8BDZL4Z64Y7/marketing_gif.gif Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574533184227-0SKQO6RIFFKERVSJ66S4/Screen+Shot+2019-11-23+at+6.19.17+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574691184701-5RHTDK943P3FHYLMK5XB/image-asset.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574691172135-S5QPY092DAULWVBWSEM3/image-asset.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574687914915-Q2KXX2D0IZ8AJT5K09DN/Screen+Shot+2019-11-25+at+1.15.53+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574687893536-0GN589LTN6LKRZZ1ZIG3/Screen+Shot+2019-11-25+at+1.16.14+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574690329011-PAH74ARGIZVMF253P6CD/Screen+Shot+2019-11-25+at+1.58.31+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574690160387-B34G16TYIN8DIBF5Z0C7/Screen+Shot+2019-11-23+at+6.44.21+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574534037005-VYAYGQB1FRULWZI2OBL7/Screen+Shot+2019-11-23+at+6.33.22+PM.png Square: Email/Growth Marketing https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1574534070896-D3MZHJXGML7IMK4LG3Y8/Screen+Shot+2019-11-23+at+6.32.54+PM.png Square: Email/Growth Marketing https://www.marisarando.com/square-product-launches daily 0.75 2020-05-14 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589430206050-WGOMJ32TGIH9BV2GDD4G/Launch_Marketing_FeaturePage_Hero.jpg Square: Product Launches https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589427115551-LEDY84UP94H6LNO7L06X/image-asset.png Square: Product Launches https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589427141421-HMVJIPQNJE3CGN5EXYMK/Launch_Marketing_FeaturePage_2H.png Square: Product Launches https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589427093557-O9IWZZ8HJ3OIJW52FDO2/Launch_Marketing_FeaturePage_Hero.png Square: Product Launches https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589427052863-OLEJMNZJI5F6O3FINPTB/CancelAI.png Square: Product Launches https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589427813077-WIWR0K8LEIZF74KB3FKQ/ProcessingTime_WebModule.png Square: Product Launches https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/1589427832114-TDCCK3Y3NV71ZA3SJYL8/image-asset.png Square: Product Launches https://www.marisarando.com/resume daily 0.75 2026-02-10 https://www.marisarando.com/about daily 0.75 2026-02-10 https://images.squarespace-cdn.com/content/v1/5aa229087e3c3acdfd656bd1/5e33299d-f250-4924-90be-1fcc61cee521/IMG_4754.jpg About