Marisa rando

631-681-9746
marisarando@gmail.com
www.marisarando.com
www.linkedin.com/in/marisarando

Work experience

Content Specialist at Square (New York, NY)     
Oct 2018 - Present

  • Acting Product Marketing Manager for Square Marketing in Q4 2019. 

  • Providing strategic direction for GRM channel content and touchpoints across all Seller products. 

  • Working closely with GRM team to develop self-serve tools and processes for regular reporting and experimentation.

Business Marketing Associate at Yelp (San Francisco, CA)   
Jul 2017 - Sept 2018

  • Worked closely with the Growth team to conduct in-product experiments to reduce churn and drive ad starts. 

  • Co-lead go-to-market strategy for the launch of Yelp WiFi.

  • Helped automate a 1-year automated lifecycle campaign across products. 

Business Marketing Coordinator at Yelp (San Francisco, CA)         
May 2017 - June 2018

  • Automated and redesigned Yelp’s ‘Find Us on Yelp’ and ‘People Love Us on Yelp’ direct mail campaigns.

  • Developed sales collateral and targeting marketing campaigns using valuable data and market research.

  • End-to-end email marketing campaign execution for lead generation and other messaging types across Yelp products. 

Content Strategist at HelpStay (Dublin, Ireland)                                                                 
May 2017 - June 2018

  • Wire-framing and content writing for Helpstay’s website re-launch and other growth initiatives.

  • Editor for HelpStay’s contributor content blog, The Journal.

Growth Marketing Coordinator (contract) at Bloc (San Francisco, CA)                        
January 2017 - April 2017

  • Distilled insights from market research to determine personas, messaging, and market sizes for product offerings.

  • Managed all regular email marketing cadence and Bloc’s content marketing calendar.

Strategic Storyteller (contract) at VSC Consulting (San Francisco, CA)                  
August 2016 - December 2016

  • Drafted and edited press materials for early stage tech startup and venture capital clients.

  • Sourced client opportunities for media placements, award and event opportunities.

2+ years additional experience during college. These roles were primarily SEO-based content strategy.

Education

University of Tampa                                                                                      Universidad Antonio de Nebrija
Bachelor of Arts in Advertising / Public Relations                                        Top Spanish University for Communications
Honor Student, Dean’s List, Magna Cum Laude                                          Madrid, Spain 2014

SKILLS

SQL, HTML, SEO, JIRA, Salesforce Marketing Cloud, Iterable, Marketo, Bunson, Hootsuite, Mailchimp.
Email marketing, Growth marketing, Copywriting, Market research, Public relations, Product writing, Lifecycle marketing.