NPR: WOW IN THE WORLD
Wow in the World is a podcast hosted by Mindy Thomas and Guy Raz (creator of TED Radio Hour) that teaches kids and their parents about science and provides fun projects to connect and learn along.
I volunteered marketing consulting to NPR's 'Wow in the World' podcast through Catchafire. My duties for 'Wow in the World' included working closely with designers and other NPR stakeholders to create marketing collateral and monthly social media calendars.
I was responsible for seeing 'Wow in the World' through their launch and establishing a regular social media cadence for the brand. In the campaign (depicted above) 'Wow in the World' was able to create a constant stream of posts through their fanbase by highlighting the videos/photos families were sending them. The team was overwhelmed with the amount of press/following the podcast gained within the first few weeks of launch and we leveraged this excitement to develop fan-generated campaigns and score editorial placements in publications such as The New York Times, USA Today, The Guardian, The Washington Post, and Huffington Post.